Applications

•   Identification of duplicate records in client lists, hospital patient lists, membership databases, mailing lists etc.

•   De-duplication of customer payroll databases

•   Data matching

•   Direct marketing

•   Data quality analysis and data cleansing.

•   Cleanup of company databases after mergers and acquisitions.

•   Creation of unique client identifier

•   Address standardization

•   Improving the accuracy of commercial geo-coding products

•   Merging of marketing lists, company databases etc

•   Creating a consolidated view of clients across multiple databases

•   Auditing of enterprise wide databases

•   Medical & social research

•   Policing & crime research

•   Development of longitudinal client records.

Example Application

A Patient Master Index in a teaching hospital typically contains 3-5% duplicate patient registrations. In absolute terms this equates to 40,000-50,000 duplicate records. In a clinical care setting this may compromise patient care by making it difficult to locate complete patient records in an emergency. Critical information such as drug and other allergies might not be available, or tests might be re-ordered unnecessarily.